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We've all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others are just plain silly. A few are in bad taste. And some Cheap Wholesale Jerseys , heaven forbid, aren't even funny.


Humor has its place


Does humor really work in advertising? Is it okay to get a few laughs when talking about your product or service? Does humor sell? There are no absolutes, no easy answers. What we do know is that, as in real life Cheap Jerseys From China , humor has its place. In advertising, that place must always be clearly defined and understood. For humor used indiscriminately can be a disaster?for your product, your image and your sales. And that's not funny.


Making human contact


The object of humor is to make human contact and break the boredom barrier. This invisible barrier goes up the second your audience is exposed to any advertising. It's the result of tens of thousands of ads that confront us every year. For the human brain, it's a matter of survival. It simply shuts out what it sees or hears and says Cheap Jerseys China , ?I know a sales pitch is coming, I've been bored to death before, I'm tuning out.? Humor is one way to get through. Used correctly, humor leads your audience to a common ground of understanding. A feeling of "we're all in this together." Just like a speaker who starts with a humorous anecdote to ?break the ice Cheap Jerseys ,? using a funny situation or character can make your audience more receptive as you segue into your selling message.


Tread lightly and cautiously


By the same token, an off-color joke or inappropriate comment about the audience or any individual member can be an instant turnoff and shoot that barrier right back up'maybe even permanently. The same holds true for humor that leaves a negative impression about your product or service. I remember hearing about one ad for a burial service with the headline: ?We're the last ones to let you down.? Sales didn't exactly jump through the roof. Most professional comedians know that the best humor is broad and even handed, reflecting universal truths or situations that apply to us all. They set up a character we can all identify with, then put that character through actions we may have experienced. A comedian once gave me an example of what's funny and what isn't. "A guy slipping on a banana peel isn't funny. A guy trying not to slip on a banana peel Wholesale Baseball Jerseys , now that can be funny.?


It's not easy being funny, especially in print


Being funny in TV or even radio isn't easy, but it's even harder in print. There's no motion, no special effects Wholesale MLB Jerseys , no silly animal tricks or goofy character antics?just a static visual and headline. Print is one medium where creative writers really. Cheap Authentic Jerseys Cheap Athentic Jerseys Cheap Throwback NBA Jerseys Cheap MLB Throwback Jerseys Cheap College Jerseys China Cheap College Baseball Jerseys Cheap Jerseys From China Cheap Jerseys From China Wholesale Football Jerseys China Online Wholesale College Jerseys From China