What I Learned From a Woman's Magazine Marketing Articles | January 30 Cheap Air Max Womens Sale , 2005 What I Learned From a Woman's Magazine By David ... amazing what you can learn about ... if you can just find the time to spend in a ... waiting room. I was reading a certain wom
What I Learned From a Woman's Magazine By David Leonhardt
It's amazing what you can learn about marketing if you can just find the time to spend in a dentist's waiting room. I was reading a certain woman's magazine, which will remain nameless because of my allergy to lawsuits. The magazine obviously has figured out what sells well, given that it operates on a consistent formula.
For instance, one cover proclaims: "3 sizes slimmer by Memorial Day". Then, in one corner is a picture of "Cookies 'n Cream Cake", while in another corner is a picture of "'Lollipups' to brighten someone's day".
On another cover Cheap Air Max Womens Shoes , the main headline is: "Lose that BELLY FAT!", while a secondary headline asks, "Can't stop binging?" Just to make sure that readers can answer, "Yes", there is a nice picture in the corner of a "Banana Split Cookie Cake" labeled "Yum!", and the promise of "Family-pleasing Pasta dinners" inside.
See a pattern? Let's try one more. The big headline reads: "Lose 28 lbs by Thanksgiving". How? Perhaps the big picture of a "Oreo Cookie Cheesecake" labeled "Yum!" will give us a hint. Or the promise of "Best-ever Potluck recipes".
OK. By now I am sure you see the pattern. That's right ? poor grammar Cheap Nike Air Max Womens , punctuation and capitalization.
The other pattern is, of course, the secret success formula:
1.Offer you a way to lose weight 2.Tempt you to put the weight right back on 3.Offer you another way to lose weight
I pointed this out to my dentist, hoping he might decide to increase the quality of reading material in his waiting room.
The next week, I returned to find that my observation had obviously made an impression on him. There was all new reading material: Yummy Deserts Magazine, Best Cakes Review Cheap Air Max Womens , and The Sugar Mountain Weekly.
I noticed the décor had changed, too. Gone were the bare beige walls. Up were larger-than-life posters of cookies, cakes and ice cream. And strategically placed around the room were candy dishes.
"What's with all the changes?" I asked.
"It's all your idea," he said. "You are a marketing genius. If I can get people to start working on their next cavities as they are walking out from my office, I can increase my business by up to 17%."
"Oh yes," he answered, flicking a button. "See? I have it set at the All-Sugar Channel."
The dentist finished excavating and reassembled what was left of my mouth.
"Here you go," He said proudly, handing me a lollipop.
"Didn't you used to hand out toothbrushes?" I asked.
"Shh. Don't remind anybody of that. Toothbrushes are bad for business," he explained.
I just could not believe what I had seen. I headed over to the body shop to see how my car was doing. A few repairs were needed Cheap Air Max 270 React Women's Sail Multi-Gum , thanks to some bozo on a cell phone who thought that a red light means "stop when you hit another car".
"How's my car doing, Jack?" I asked.
"It's OK. You didn't get hit too hard," he replied.
"Good thing he was only talking on a cell phone and not watching a game show on TV when he hit me," I remarked. "Hey did you see what's going on at the dentist?"
"Yeah, what's he doing with all those cookie posters in his waiting room?" Jack asked.
I explained how the woman's magazine was building its customer base by tempting dieters with cakes labeled "yum!"
"It's the dentist's new business development program," I said.
I was about to pay for the repair work when Jack held out a cell phone and a mini-TV set. "If you take the cell phone Cheap Air Max 270 Triple White Women's , I give you a five percent discount. Take the TV set and you get a ten percent discount."
"What are you, doing?" I demanded.
"Hey," replied Jack. "It's my new business development program."
We Love the Limbering-up Trainings Sports Articles | June 7, 2012 While you start to run after wearing the clothes that you propose to wear in the running, wait a minute, you must not run. Perhaps your belief have been arranged well to run Cheap Air Max 720 Women's Teal Black , but your body is however ...
While you start to run after wearing the clothes that you propose to wear in the running, wait a minute, you must not run. Perhaps your belief have been arranged well to run, but your body is however not ready. It may not be appropriate to do the sports if you do not do anything for one day. Your body ought to make preparation for doing sports facing running, it is the job of the warming-up exercise. The warming-up exercises can increase the excitability of the central nervous system, regulate the bad condition before the race Cheap Air Max 90 Ultra BR Women's Grey White , increase the reaction speed of the brain, and prepare for the race. Yet, some people said that the warming-up exercises was not significant. When you had deep understanding of the running, you would find that people had the opposite views on all aspects of the running. Vaughan Thomas wrote in Science and Sports that the warming-up exercises had a magical reason. His implication was that they would have some benefits. But, it did not have so numerous profit as people usually believed. He said that the warming-up exercises can increase the operate of the organ and won the race, yet in most cases Cheap Air Max 90 Leather Women's All White , the player would fail for the reason that the warming-up exercises used up the physical power. His words may be right. Yet the limbering-up exercises were still significant in some ways, so we should not ignore them. I. Cheap Jerseys From ChinaCheap Jerseys Free ShippingCheap Jerseys ChinaCheap College JerseysCheap T-shirtsCheap Adidas NHL JerseysCheap NFL ShirtsCheap MLB ShirtsCheap HatsWholesale Soccer Hoodie
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